Nike Adapt BB

Overview

For the first time, Nike was going to launch a self-lacing shoe for basketball. The task was to unpack the technology behind the shoe, create excitement and justify the high price point. We created a bespoke micro site to present the brand new technology of the shoe to the potential consumer leaving no questions to why this shoe is groundbreaking.

We created a visual story with custom 3D renders of the shoe that highlights the unique features of the product that goes beyond a traditional sports shoe. The shoes sold out globally within 15 minutes of the launch.