Overview
La Mer is a renowned beauty brand known for its luxurious skincare products and advanced technology.
Our assignment — Redefine the digital storefront to elevate the iconic brand story and conceptualise new high-touch virtual services. La Mer sees the history and ingredients as their key differentiator, and wanted to ensure that was communicated throughout the shopping journey.
With the onset of the COVID-19 pandemic, La Mer’s consultants, often described as the true heart and secret to their success, were forced in doors. The idea was to create new ways to connect clients and consultants virtually, creating a new, innovative experience.
Virtual services
In La Mer’s world, developing authentic, long-term customer relationships is key to their success. Prior to the pandemic, this relationship began at the counter and in stores. La Mer needed new ways to connect with clients and consultants that went beyond just a transaction. We concepted and detailed a variety of different digital-first services for La Mer—everything from a new type of service framework that moved away from chat robots to merchandising virtual services with products.