Nike
Global Homepage
Design Standards
Global Homepage Design Standards
Background
As Lead Designer, I was responsible for making a new standard for Nike.com homepage. Our mission was to make the homepage more mobile optimized and refresh it within the boundaries of Nike’s current CMS. This also included setting a new strategy for the use of Editorial Photography. The nike.com homepage is the window into it's largest flagship store and has 1 million avg daily visits. Below you will find extracts of this guideline.
Background
As Lead Designer, I was responsible for making a new standard for Nike.com homepage. Our mission was to make the homepage more mobile optimized and refresh it within the boundaries of Nike’s current CMS. This also included setting a new strategy for the use of Editorial Photography. The nike.com homepage is the window into it's largest flagship store and has 1 million avg daily visits. Below you will find extracts of this guideline.
Team
1 Lead Designer
1 Copywriter
1 Producer
Team
1 Lead Designer
1 Copywriter
1 Producer
Responsibilities
Design Lead
Design Strategy
Visual Design
User Interface
User Experience
Prototyping
A B Testing
Responsibilities
Design Lead
Design Strategy
User Interface
User Experience
Prototyping
A B Testing
Maximized viewport
Enhanced Legibility
Enhanced Legibility
Future State
Future State
Desktop
Desktop & Mobile Overview
Desktop & Mobile Overview
Design Guidelines
Design Guidelines
